Mirror Match Logo Redesign | Ubuntu Font

The Ubuntu Bold font capture the contemporary casual mainstream feel I am lookng for. Its rounded character complements the roundness of the solid heart.

Ubuntu only available in Bold, so I used slight variation of color to distinguish the words. I also tighten up the logo by lowering the heart into a more balance position.

For the finalized logo, a little "icing" added to the words and heart for some slight dimensionality. The new reflection seems more balance by showing more than the tip of the heart. 

Mirror Match Logo Redesign | Maven Pro Font

Exploring the contemporary Maven Pro font which has rounded and angular characteristics for logo. The formal navy blue has been change to a more up to date casual and inviting bright blue. The heart's harsh bright true red has been desaturated to a softer red that's more pleasing to the eye.

Having a solid heart resolves the inability to have the the stroke on the heart matches the font's stroke thickness. The simplicity of the solid heart looks more balnced as well as communicates its symbolism (LOVE) better.

I have so me concern about the placement of the heart so high that it will not "realistically" be rendered in the reflection.

Mirror Match Logo Redesign | Font Comparisons

Shopping around for contemporary, rounded and/ or san serif fonts to achieve a more appropriate font for dating website's logo.

Maven Pro

Museo 700

 Ninuto

 Otari Bold

Ubuntu

cut-out & shadow for stencil text effect

I  was very pleased with the prism effect on the circular geometric Digitica font. It is reminiscent of my SHAPE concept. It suggests a grid and a color wheel the basic tools for designer. Digitica even sounds like digidesign one the unavailable domain names I thought of. Now I needed to give the 2 dimensional prototype some dimension. In keeping with the tools of creativity, I thought I use a cut-out technique I'd seen on screencasters.heathenx.org to create look of a stencil. I followed the same steps pretty much except my black cutout gives the look of a prism light casting a shadow behind a grid.

Now the simplicity of the san serif 'Raleway' font looks quite appropriate to addition for the slogan that wont compete or conflict with the dominant Digitica text. So far so good.

designables logo inspired by Digitica font and color wheel

As much as I am attracted to the thin san serif "Raleway" font I just found at The League of Moveable Type its just to light for an eye catching logo. I have to realize although I am empressed by its sophiticated svelte prportions and cool 'w' my potential customers won't be impressed. They will see plain. So I decided to do a search for free fat san serif fonts. Joila! I find Digitica! Perfect for a geometric theme. I was thinking using graph motif as part of a geometrical theme that suggest designing. This font suggest both gragh as well as geometrical shapes. Its also way fat enough to xall kinds of text effects. Actualy th entymolgy of this made up word the fonts more like workiking with shapes -- reminecent  the business graphics of geometric shapes for my old busines SHAPE. In fact, I was inspired to use primary colors again on either a white or black background.  I got some criticism for I kept the "design" distingueshed, but my argued that the eintire word is unrecognizeable and too lng without the "design" being highlighted. In addition, using the entire word designables in Digitica font is too hard to read and too long. My first thought was to make each letter a different primary color. But as I looked at the color wheel of the Inscape I thought about creating a prism effect with the gradient tool. This is what I came up with. It could easily be swithed to white background with "ables" in black. Okay, I am really satisfied so far.

Reflections don't work for letter g.

When brainstorming for do main names, one of the considerations was the ability to translate it to good visual image or provide good letters for customizing fonts for designing text logo. Unlike my first choices pinkturtle & 153fish, designables just didn't inspire any visual imagery. It didn't provide any great letters, like A ,G, M, Q, W, X or Z, to play with. My first thought was do a perspective and reflection. Not gonna work with that tail hanging from the "g" . Reflections work best with type lacking a descender so the baseline of the flipped text lines up directly with the baseline of the original. Text made up of letters with tails like 'g', 'p', 'q', or 'y' don't make good reflections. My first choice "153fish" would have reflected well, Look it makes a nice block of type with no descenders Oh well maybe just a perspective.

Check out great Inkscape tutorials on perspective & reflection on screencasters.heathenx.org.