25.3.11

CBC Web Design: Evolution of Header and Letterhead

 [Click images to enlarged]

 First version with all the major elements established. Original Edwardian script for site title lack symmetry. The "3D MINISTRY' has balanced height, but 3D needs emphasized in center.
The The League of Moveable Type's Orbotron typeface (open source) was pivotal to the final design solution. This version is symmetrical with the "3D" emphasis front and center over the motto. This font not only provides both symmetrical height and width for the text elements, it fits the "technological", "futuristic"  theme of the black glossy, "iPad-looking" website interface. A few sparkles top it off.



Web site logo simplified for a print version. These early sketch need to be finalized in a salable vector image. Which can be re-sized with out degradation.

Designing a logo for this project has been very challenging.  None of the elements naturally fit together. I was charged with developing a logo based on an this amateur mall airbrushed T-shirt artwork. Finding the right font style for a composition using "3" and "D" on each side of "cross" took a lot of trial and error. I decided to incorporate the shield as a shape to enclose these 3 stubborn characters. The shield also provides an excellent visual motif for any Christian organization. It adds a touch of "traditional" imagery to the "modern" Tekky" design which reflects the church's objective to move the ministry of this 90 year old historic church into modern technology. The shield shape can be use in a varity of sizes, solid or outline, 2D or 3D in graphic design. See how the shield was used as icon throughout the Central Baptist web page design.

The cosmic rings from the website design has bee translated into two symmetrical "swooshes" for print.  The logo color scheme may adjusted by easily changing color/style of each background swoosh or as one ring. See upcoming post for examples.

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