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26.7.11
SZW Schwarzwald Music Website | Final Logo
After numerous trials with filters and blend options I came up with a unique sophisticated slick marble text effect that isn't the usually 3-D blocks of stone. Then I added extensive detailing of shadows and lighting effects for each splash component. I presented the final "lipstick grunge" logo on a darker grungy aged mossy green marbleized canvas. (click image to enlarge)
Labels:
graphic design,
identity,
logo,
Logo Design,
Photoshop,
portfolio,
SZW,
text logo
25.7.11
SZW Schwarzwald Logo | Photoshop development
Click images to enlarge.
I created a custom pattern with a seamless real marble texture similar to his mockup. Typed "SZW" as plain text using MOD font on marbled canvas. Originally client wanted to keep text effect simple and white underneath the liquid splashes.
To avoid the "cheesiness" of plain white, I suggest adding a white satin effect created with a barely visible gradient and grey 1 px stroke.
For some depth add very low opacity outer glow to float letters over marbled canvas.
Keeping in mind we are trying to create a new unique styling concept he has defined as "lipstick grunge" I used his original splashes in different positions in a deeper red color (instead his original orchid deep pink color) to achieve the dual impression of blood and lipstick.
In order to achieve the effect of wrapping arround indiviual letters, I retype each letter as single character in its own layer directly over "SZW" layer. Then duplicate each rear splash on top of corresponding letter. Then used layer mask to erase splash pixels covering letters and reveal only splash pixels covering letter.
I transformed some splashes to smaller sizes I could insert between individual letters.
I revealed original "SZW" text layer (all 3 characters together) with outer glow underneath.
Added low opacity inner glow to each letter.
I cut out some small speckles from splashes to cover some space for better visual composition and increase impression of liquid movement.
Arrows point out the subtle discrepancies in realistic lighting and shadowing on the splashes.
I used levels and contrast adjustment layers to achieve a more realistic lighting and shadow effects on each splash layer.
I used non destructive dodge/burn technique to fix additional shading on interior components
Client full approved design so far, but we decided to allow me to come up with a "marbled" text effect.
Labels:
layer mask,
logo,
Logo Design,
Photoshop,
portfolio,
SZW,
text logo,
web design
22.7.11
SZW Schwarzwald Music Website | Layout Development
General layout developed for the Facebook page using all of the functional and graphic elements requested by the client. He only wants a single page which conveniently allows visitors to listen to his featured audio tracks, watch featured videos and check his list of upcoming events which link to Facebook Event pages. To conserve space he'd like scrollable boxes for each content module. Instead of a menu for navigating subpages, he requests a prominent horizontal menu of social networking links. Instead of audio player, he'd like to embed audio tracks from his Sound Cloud account. Similarly he'd like to use You Tube embeds from his You Tube Channel.
Unfortunately, we cannot use this image of velvet curtains as a frame in front of You Tube video embed as he would like. I have suggested choices:
- keep current curtains as frame for JS or Flash slideshow of images
- find another image of curtains or some other image with more rectangular opening to use as background image to frame video embed.
Client's original "lipstick grunge" mockup:
21.7.11
SZW Schwarzwald Music Website | Concept Development
Knowledge of the dub-step music genre and an understanding of this client's own unique musical style is the first and most important step toward concept development.
According to Wikipedia:
Dubstep is a genre of electronic dance music that originated in south London, England. Its overall sound has been described as "tightly coiled productions with overwhelming bass lines and reverberant drum patterns, clipped samples, and occasional vocals".
This genre with Jamaican roots is described with adjectives such as grimy, dirty and funky. The client, Schwarzwald defines his personal style as being particularly dark, sinister and heavy, yet having intelligence and classical motifs. When asked to provide a visual image to evoke the emotions for his styling, I was given the great marble sculpture, "Lucifer" for inspiration.
.
Le génie du mal (installed 1848) or The Genius of Evil, known informally in English as Lucifer or The Lucifer of Liège, is a religious sculpture executed in white marble by the Belgian artist Guillaume Geefs |
I found this montage which we agreed on for an additional source of inspiration for styling.
20.7.11
SZW Schwarzwald Music Website | Original Logo
After difficulties procuring schwarzwald domain name, not to mention my advice to choose a domain name that's not difficult to say and spell, the abbreviation 'SZW' has been chosen to represent. Client chose MOD font, perfect choice for an artistic logo. Its broad width and geometric shape lends itself to a multitude of advance text effects and makes an excellent statement for the clients identity. Besides website logo, I can imagine limitless possibilities for CD/album covers, ads and posters. Even unadorned as simple black text this font makes a great typographic logo. This recreation of clients own design inspired by Milk and Blood Typography Poster photoshop tutorial.
Labels:
Font,
graphic design,
Graphics,
identity,
logo,
Logo Design,
SZW,
text logo,
typography,
web design
SZW Schwarzwald Music Website | Client's Mockups
designables latest client, an audio producer who specializes in dub-step genre, needs a website and Facebook Fan Page to promote his music and network with other artist. His main objective at this point in his career is to provide an internet presence for keeping his colleagues up to date on his music projects and upcoming events. These primitive photoshop renderings were created by the client:
First concept uses logo created with Metropolis font from the German classic silent film.
Second concept uses MOD font
The client has conceived his own visual style which he calls "lipstick grunge." He has chosen velvet and marble as predominant textures for his look and feel. My only concern is that his current choice of colors (especially the pink!) doesn't quite communicate his dark heavy dub-step musical style which is often described by people in in his business as "dirty". This client clearly has some amateur graphic talents and some very specific ideas about the design for his website, but needs my skills to develop his concepts into professional graphic designs and a functional website.
Labels:
identity,
logo,
Logo Design,
SZW,
text logo,
typography,
web design
14.7.11
Revised Logo: Website name change to Mirror Connect
Well, the site name is to be mirrorconnect.net. ( domain name mirrormatch unavailable) Although revised logo lacks some of the the visual symmetry of mirror match, I actually liked mirror connect better for conveying "social network" aspect of the site. It broadens the audience for the site beyond just romantic relationships.
Labels:
identity,
logo,
Logo Design,
mirrormatch,
portfolio,
text logo,
typography
Mirror Match Finalized Logo Redesign
Finalized logo for Mirror Match Dating website.
This logo conveys an inviting message of love and romance in a friendly, casual atmosphere to a mainstream audience of predominantly single young adults. Bolder font also has better impact for reading and recognition on the web page.
It also fixed the problem of the original heart which was a font only licenced for "personal use" by replacing it with an licence-free illustration that actual fits redesign better .
The first concept after name change.
The original logo submitted with the client's assets.
The steps explaining the development of the final logo:
Labels:
graphic design,
identity,
logo,
Logo Design,
mirrormatch,
text logo,
typography
13.7.11
Mirror Match Logo Redesign | Ubuntu Font
The Ubuntu Bold font capture the contemporary casual mainstream feel I am lookng for. Its rounded character complements the roundness of the solid heart.
Ubuntu only available in Bold, so I used slight variation of color to distinguish the words. I also tighten up the logo by lowering the heart into a more balance position.
For the finalized logo, a little "icing" added to the words and heart for some slight dimensionality. The new reflection seems more balance by showing more than the tip of the heart.
Labels:
Font,
fonts,
logo,
Logo Design,
mirrormatch,
text logo,
typography
12.7.11
Mirror Match Logo Redesign | Maven Pro Font
Exploring the contemporary Maven Pro font which has rounded and angular characteristics for logo. The formal navy blue has been change to a more up to date casual and inviting bright blue. The heart's harsh bright true red has been desaturated to a softer red that's more pleasing to the eye.
Having a solid heart resolves the inability to have the the stroke on the heart matches the font's stroke thickness. The simplicity of the solid heart looks more balnced as well as communicates its symbolism (LOVE) better.
I have so me concern about the placement of the heart so high that it will not "realistically" be rendered in the reflection.
Labels:
Font,
fonts,
graphic design,
identity,
logo,
Logo Design,
mirrormatch,
text logo,
typography
Mirror Match Color Layout
Color layout for the early development of the general look & feel for the website. Found a portfolio of "couples" photography on Veer.com that suits the clean contemporary style and target audience mainstream young adults. The photo for the landing page was chosen because its more visually interesting than the standard head on shots. The dynamic positioning of the subjects from the side could be used (after a horizontal flip) to point toward the center where the key message will be.
11.7.11
Mirror Match | Choosing Appropriate Stock Photos for Style and Target Audience
Using photos of the same couple throughout will give continuity to the site's image and identity. Its an inexpensive way of having "spokes-models" for the site's branding. Any other photos used will be taken from the same photographer's portfolio to maintain the same style throughout the site.
10.7.11
Mirror Match General Layout
General layout for creating a custom skin for the dating scripts I am purchasing to develop dating website. The DatingSoftware Vplus software includes every social networking and matchmaking feature the client seeks as well as some additional feature to engage members and monetize the sight.
9.7.11
Mirror Match Logo Redesign | Font Comparisons
Shopping around for contemporary, rounded and/ or san serif fonts to achieve a more appropriate font for dating website's logo.
Maven Pro
Museo 700
Ninuto
Otari Bold
Ubuntu
1.7.11
Mirror Match Original Logo
Original logo submitted with client assets.
Blue glow effect muddies the otherwise nice reflection logo concept.
First tweeking of original logo after name change. Removed blue glow. Provide contrast with red heart. The font is too formal and traditional for dating website. Will seek more contemporary casual font to be attractive to single young adults. Perhaps something thicker and san serif.
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