Finalized logo for Mirror Match Dating website.
This logo conveys an inviting message of love and romance in a friendly, casual atmosphere to a mainstream audience of predominantly single young adults. Bolder font also has better impact for reading and recognition on the web page.
It also fixed the problem of the original heart which was a font only licenced for "personal use" by replacing it with an licence-free illustration that actual fits redesign better .
The first concept after name change.
The original logo submitted with the client's assets.
The steps explaining the development of the final logo:
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